Blog
Notes on video strategy and production
Explainer or Brand Manifesto: Which Video Builds Trust For Your Company?
Explainer or brand manifesto? A polished brand video rarely earns trust on its own. Two questions decide which format your company actually needs.
What Makes a Video Script Different From Everything Else You Write?
A video script has to work at your pace, not the reader's. Here's what changes when messaging becomes a script, and why good copy often falls flat.
When Is the Right Time to Invest in a Marketing Video?
Wondering if you're ready to invest in a marketing video? Here are the three things worth sorting out first, so your budget doesn't end up on an unwatched page.
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